HOW TO INTEGRATE SOCIAL MEDIA INTO YOUR PRACTICE MARKETING

You have to have a social media marketing program set up that drives interested patients and/or clients to your website and if you have a good website hopefully drives them into action - scheduling an appointment.

To make this possible you should have an internal employee who is internet savvy handle the social media for your practice. They can work on one of the forms of social media daily. This way you don’t have to assign a full time person to your social media marketing. The employee responsible for your social media would make your Facebook (and other forms of social media) entertaining for your clients and useful - not selling your practice, but providing useful information and building a community around your practice's social media and driving in clients on your website. 

Another method is to have each employee participate in some form of social media marketing. Different people are in charge of different platforms -- Twitter, Linkedin, Pinterest, Facebook, Website. Multiple staff members have different tasks they perform to keep your social media fresh and very active. This allows your staff to do their jobs, but also have a very current social media presence while not requiring a full-time social media person.

Clients and patients really enjoy being able to interact with the staff this way and it will act to make your practice very much part of your patients and/or clients lives.